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Why New Armani is one of the best tailors in Bangkok
When you are in search of the best tailors in Bangkok, you have most likely heard the name New Armani Tailor Studio. However, why do thousands of global tourists pass dozens of competing tailoring shops on Sukhumvit Road and go to New Armani again and again?
In this guide, we excavate. We have gathered Google Business, TripAdvisor, Facebook, Instagram, and web reviews. We’ve researched competitors. We have considered materials, artisanship, and consumer support. And the conclusion is evident, New Armani Tailor Studio is in its own league.
About New Armani Tailor Studio
● Established: 2006
● Location: 162/1 Sukhumvit Road, Nana (between Soi 6 and Soi 8), Bangkok 10110.
● BTS Access: 1-minute walk to BTS Nana Station.
● Hours: Monday–Saturday 10:00 AM – 10:00 PM | Sunday 11:00 AM – 8:00 PM
● Phone: +66 97 280 1036
● Website: New Armani Tailor Studio
The New Armani Tailor Studio has been redefining bespoke tailoring in Bangkok for nearly two decades. What started as a local shop on Sukhumvit Road has grown into an internationally recognized tailoring house, serving more than 50,000 happy customers worldwide—from first-time travellers to repeat clients across Europe and North America.
What Google Reviews Say About best tailors in Bangkok
Google Rating: ⭐ 4.9 / 5.0 — 700+ Reviews
New Armani’s Google Business Profile is one of the most impressive in Bangkok’s competitive tailoring scene. With a near-perfect 4.9-star average across hundreds of verified customer reviews, real satisfaction is clearly the norm — not the exception.
Here’s what real customers have said:
Tomas Kovar: ⭐⭐⭐⭐⭐
I have been a loyal client of James and his team in New Armani for more than 15 years, and I am still impressed every single time.
Terrence Parks : ⭐⭐⭐⭐⭐
James provided me with something I’ve been searching for my whole life — a tailored suit that truly fits me!
Adrian Harris: ⭐⭐⭐⭐⭐
Exceptional service, and very reasonable prices… When I received my items, they were all made to my exact specifications.
Avinaash Lokanathan : ⭐⭐⭐⭐⭐
The personnel were very sociable and provided their feedback on the appearance and feel. Would suggest them to anyone planning on getting a suit made in Bangkok.
See More Reviews on Google My Business.
TripAdvisor: #3 of 1,135 Shopping Experiences in Bangkok
● TripAdvisor Rating: ⭐ 5.0 / 5.0 — 1,440+ Reviews
● Ranking: #3 of 1,135 shops in Bangkok
● New Armani’s TripAdvisor listing is remarkable. Among more than 1,000 shopping experiences across Bangkok, the studio ranks #3, with a perfect 5.0 rating from 1,441 reviews. That’s not luck. That’s consistency.
This is what customer are liking about New Armani Tailor Studio in Bangkok
– Atmosphere: Inviting
– Staff: Attentive
– Location: Easy-to-reach
– Facility: Well-maintained
– Time: Several days (characteristic of good custom work)
– Audience: Suitable for everyone.
Recent TripAdvisor reviews paint an incredibly consistent picture
Simeon Brunner (Switzerland) — January 2026
Multiple changes were no problem. They may be 10–20% more expensive than other tailors, but our experience over the last 4 years with over 15 suits shows that New Armani just does a good job and has durable quality.
(Bangkok, former NBA player) — October 2025
New Armani Tailor Studio has been my preferred place of choice since 2009, where I find expertly made suits, pants, and shirts. The choice of fabrics is also outstanding, with luxurious Italian wool and cashmere.
R.A. (Liverpool, UK) — September 2025
Shirts, a suit, trousers-all finished in a few days, but with a marvellous attention to detail, and of good work.
cweitat (Singapore) — March 2026
Raj took the time and patience to explain the different materials and possible designs… my tailored suit and shirts were done over 3 days, in time before departure.
If you want to see more reviews about the new Armani, you can see on TripAdvisor
What People Are Saying on Facebook & Instagram
Facebook:
NewArmaniTailorStudioBangkokInstagram: New Armani Tailor Studio
New Armani has a dynamic presence on Facebook and Instagram, continuing to embody its philosophy of quiet luxury, refined elegance, and master craftsmanship.
On Instagram, the brand displays custom-made suits, behind-the-scenes fittings, and happy customers. Such a visual narrative can create trust and appeal to international tourists who do their research about tailors in Bangkok prior to their visit.
New Armani communicates with its followers on Facebook, answering questions and providing styling inspiration. The platform supports the professional, friendly, and highly detailed in-store experience of the brand.
Reddit & Travel Community Buzz
New Armani appears every time someone goes to a travel forum and posts a question there about the top tailors in Bangkok. The compliments never vary: conveniently located by BTS Nana, affordable, quick, and employees who know what they are doing.
Travelers (first-time to long-time Bangkok visitors) have been reiterating the studio as their shop of choice, with most of them giving reviews such as having their suits and shirts done in days and delivered directly to their hotel. Such convenience is the very one that is discussed online.
World-Class Fabrics in New Armani- Best Tailors in Bangkok
New Armani offers an extensive selection of premium fabrics sourced from the world’s finest mills. Key options include:
Italian Wool: The gold standard of suit fabric. Breathable, elegant, and structured perfectly for both business and formal occasions. Multiple reviewers — including long-term client Ike N — specifically praised the Italian wool selection.
Cashmere: Incredibly soft, warm, and luxurious. Ideal for winter events or clients who want the absolute finest feel against the skin.
Linen: provides a compromise of durability, drape, and comfort – ideal in business suits that have to appear sharp throughout the week of Monday to Friday
Wool Blends & Worsteds: Offering a balance of durability, drape, and comfort—perfect for business suits that need to look sharp from Monday through Friday.
Speciality Fabrics: Including Dormeuil and Scabal-adjacent options for clients who want the crème de la crème of tailoring cloth.
Every fabric choice is presented with honest, expert guidance from the team. Raj is frequently mentioned in reviews for his ability to explain the differences clearly — helping clients make confident decisions without feeling overwhelmed or oversold.
New Armani Craftsmanship That Speaks for Itself
New Armani’s craftsmanship process is built on precision and patience, not shortcuts.
Step 1: Consultation & Design
This starts with an elaborate consultation. You may come with a clear vision, a suit that you spotted on Pinterest, a lapel style, a three-piece to a wedding, or no idea of what to do; the team will meet you where you are. They evaluate your physique, way of life, and event and lead you to the correct form, shape, and specifics.
Step 2: Precision Measurements
All the measurements are done manually, by trained tailors, who have a feel for how fabric will respond to various body shapes. It is not a ten-second tape measure workout; it is a systematic procedure that is the basis of a perfect fit.
Step 3: Expert Handcrafting
Master tailors then take over the garment and handcraft it in 2-3 days, quality checks being done during the process. Canvasing, stitching, pressing – each part is given a special treatment.
Step 4: Fitting & Final Alterations
A fitting is also a repeat visit, and clients can have any changes done to the seat, shoulders, jacket length, trouser break, among others, on the spot. The group is very accommodating to any request.
Step 5: Delivery
The garment is then delivered, either in-store, to your hotel, or to any other country.
The result? Suits that have been mentioned in hundreds of reviews with words such as: fit perfectly, better than expected, best suit I have ever owned, and I wore this to my wedding, and it was better than we had expected.
Customer Service: From Booking to Hotel Delivery
New Armani understands that many of their clients are travellers with limited time in Bangkok. The entire service model is designed around this reality.
Easy Booking
It is possible to book appointments directly through first-time clients, who have a 10 per cent discount on their order. The reservation procedure is easy, and the staff is also receptive to WhatsApp and email messages.
Flexible Turnaround
Standard suits are completed within 2–3 days. For clients on tighter schedules, the team works to accommodate departure timelines — often delivering the finished garment the morning before a flight.
Hotel Fitting & Delivery
Hotel delivery is one of the most popular services for which New Armani has received a lot of praise. Instead of making clients travel back to the studio each time they need to interact with the team, the team can bring completed garments—or even do fittings—at your hotel. This was pointed out by many TripAdvisor and Google reviewers as a game-changer for busy travellers.
International Shipping
For clients who’ve moved on from Bangkok but want additional pieces, New Armani ships worldwide. The studio serves clients in Switzerland, Germany, Austria, the Netherlands, the USA, and beyond. Once your measurements are on file, you can reorder from anywhere in the world, with delivery in 2–7 business days. New Armani Tailor Studio is becoming best tailors in Bangkok in 2026
Post-Purchase Support
The team keeps client measurements on file indefinitely — meaning returning customers don’t need to go through the full measurement process again. Loyal clients like Tomáš Kovář (15+ years, countless suits) and Andrea Lorenzo S. (Switzerland, years of exclusive business suit orders) are the norm, not the exception.
How New Armani Compares to Competitors
Bangkok has no shortage of tailors. Here’s how New Armani stacks up against the best-known names in the city:
- New Armani (Est. 2006) — ⭐ 5.0 on TripAdvisor · 1,441+ reviews · BTS Nana, Sukhumvit · ฿8,000–฿25,000+
- Raja’s Fashions (Est. 1964) — ⭐ 4.5 · ~800 reviews · Sukhumvit Soi 2 · ฿15,000–฿40,000+
- Rajawongse Clothier (Est. 1968) — ⭐ 4.5 · ~600 reviews · Sukhumvit Soi 2 · ฿16,000–฿40,000+
- Pinky Tailor (Est. 1980s) — ⭐ 4.0 · ~400 reviews · Ploenchit Road · ฿7,000–฿20,000
- Tom’s Fashion — ⭐ 5.0 · 1,417 reviews · Sukhumvit · Mid-range pricing
- Nordic Bespoke — ⭐ 5.0 · 563 reviews · Sukhumvit · Mid-range pricing
The New Armani Advantage:
- Highest review count among top Bangkok tailors
- Perfect or near-perfect scores across every major platform
- TripAdvisor Travelers’ Choice 2025 award
- Longest average client relationship (clients returning for 5, 10, even 15+ years)
- Hotel delivery and international shipping are standard
- Welcoming to first-timers, serious about craft for connoisseurs
- Unmatched value: European-quality suits at a fraction of European prices
Conclusion:
⭐ 5.0 on TripAdvisor · 1,441+ reviews · ⭐ 4.9 on Google · 700+ reviews · TripAdvisor Travelers’ Choice 2025 · #3 of 1,135 Shopping in Bangkok
Premium fabrics, master craftsmanship, hotel delivery, worldwide shipping — at a price that makes European clients feel like they’ve found a secret. Whether it’s your first suit or your fifteenth, this is where to go.
Book Your Appointment
📍 162/1 Sukhumvit Rd, Bangkok · 1 min from BTS Nana +66 97 280 1036
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